AT A GLANCE
Discover
Stakeholder interviews
SME sessions
Parallels research
Personas
Define
As-Is mapping
Journey mapping
Shape of data
Success criteria
Design
Early drafts
Design system
Rapid prototyping
Stakeholder alignment
Deliver
Wireframe handoff
Component mapping
Dev support
Sprint reviews
PROCESS
01 · Discover
Stakeholder interviews · SME sessions · Parallels research · Personas
When users aren't accessible, PMs and SMEs become the research. I ask enough questions to understand the workflow, not just the feature request.
02 · Define
As-Is mapping · User matrix · Journey mapping · Shape of data · Success criteria
Full UCD applied on Fleet IQ — the most rigorous discovery I've run, including shape of data and measurable success criteria.
Fleet IQ — full UCD
03 · Design
Early drafts · Design system constraints · Rapid prototyping · Stakeholder alignment
Low-polish but legible flows early. Quick prototypes within Redwood / OJET to make constraints visible and let the team self-resolve conflicts.
04 · Deliver
Wireframe handoff · Component traceability · Dev support · Sprint reviews
Handoff isn't a file drop. Wireframes trace back to the pattern library so developers can identify components directly — reducing interpretation gaps.
DESIGN PHILOSOPHY
Constraints are the brief
Design systems, proxy users, compliance, engineering limits. I don't fight that — I design within it.
Early and rough beats late and polished
I get something in front of stakeholders fast. Not to validate — to find out if I'm pointed in the right direction.
Think before you sketch
I don't have the luxury of user testing at every stage. So I do the thinking upfront — so that when I sketch, I'm not guessing.
HOW I WORK
I've learned to ask more before I draw anything.
Shilpa Cherian
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